4 Insider Tips for Making B2B Videos That Get People to STOP Scrolling

The consumption of video content has soared to unprecedented heights, especially during the COVID-19 pandemic. Despite its skyrocketing popularity, many B2B businesses, irrespective of their scale, still overlook the incredible power of video marketing.

However, statistics reveal that neglecting this medium can lead to a significant missed opportunity. Did you know that the average person spends 84 minutes per day watching videos, with a whopping 96% of individuals relying on videos to gain insights about products and services?

If you haven't incorporated B2B marketing videos into your strategy, you might be missing out on potential customers. Surprisingly, 71% of B2B marketers are already leveraging video in some form. This means that your target audience is likely finding video content from other sources, and unfortunately, not from you.

By embracing a B2B video marketing strategy, you position your company as an appealing and personable option. Creating and sharing B2B videos can boost your SEO ranking, organic growth, customer relationships, and much more. Ultimately, this translates to satisfied customers, increased sales, and heightened loyalty.

Ready to take your B2B marketing videos to the next level? Here are four hot tips that will make viewers stop scrolling:

#1. Don't Be Everywhere All At Once To Everyone

• Before diving into content creation, establish a publishing strategy. It doesn't make sense to spread yourself thin by creating content for every platform when your target audience isn't actively present on all of them. Instead, focus on two or three platforms that are most effective for YOUR business. Dedicate your time and effort to producing high-quality content exclusively for those platforms.
• To identify the right platforms, consider where your target demographic spends their time. The optimal B2B marketing channels for your company may differ from those of other businesses. For instance, if you design fashionable items for local boutiques, platforms like Instagram and Pinterest may be ideal. On the other hand, if you sell farming equipment to commercial farmers, these platforms may not be the best fit. Selecting the right platforms ensures that your content reaches the right people, aligning with your B2B marketing objectives. Need help picking the right channels? Check out our no-nonsense guide to creating a video marketing strategy.

#2. Turning Viewers into BFFs

• While your B2B video content may have an underlying goal like boosting sales or generating leads, your primary objective should always be to create content that builds trust, loyalty, and repeat customers. By accomplishing this, you establish a strong bond with your customers, encouraging them to keep coming back for more. Cultivating this relationship is a vital aspect of your corporate video strategy, as it helps you develop a loyal customer base.
• To build this relationship, create personalized video content that resonates with your target audience. Consider focusing on valuable content that meets your customers' needs. By providing relevant information, you increase the likelihood that viewers will return to your page for future videos.
• Once you find a video style that works for you, maintain consistency and authenticity in line with your brand. Consistency sets expectations for the type of content your audience can expect from your platform, encouraging them to stick around if they enjoy what they see.

#3. Lights, Camera, Customer Satisfaction!

• Video Testimonials are not only a common form of video marketing content but also one of the most impactful. Reviews and testimonials serve as potent tools in your marketing arsenal. Including testimonials as part of your B2B video marketing strategy is crucial for developing trust among your target demographic.
• Business have a tendency to want to make themselves the hero in their videos. It is far more effective to show your customer as the hero utilizing your product/service.
• Testimonials and reviews provide social proof that your business is dependable, reliable, and committed to serving its customers. In fact, 72% of customers state that reviews and testimonials increase their trust in a business. Incorporating testimonials into your B2B videos helps build trust among your consumer base. Ensure you follow guidelines for creating authentic testimonial videos. For more insights, check out our post on "9 Scroll-Stopping Types of Video Marketing Every Brand Needs."
• The best place to utilize customer testimonials in the decision making stage of the buyers journey. Which achieved through retargeting efforts via social media or email.

#4. Learning and LMFAO

• When developing your B2B video marketing content, feel free to let loose and inject some fun! While B2B content traditionally tends to be straightforward and dry, the current trend is shifting. Creating enjoyable and lighthearted content that provides value for your B2B customers offers several benefits:
• Humor creates lasting positive memories, keeping your brand top of mind when customers search for relevant products or services. And education customers gives you the authority in your space.
• It adds a human element to your marketing message, enhancing relatability, trust, and positive relationships.
• Enjoyable content is more likely to be shared, increasing your organic reach.
• Remember that these videos are meant to be both entertaining and educational. By incorporating humor into your content, you can ensure that your audience remains engaged throughout the entire video.

Ready to take your B2B marketing videos to new heights? Let the experts at Savage Media support you. From conceptualization to implementation, we'll guide you every step of the way, ensuring you have the best video marketing strategy tailored to your unique needs.